Umbro Unveil New Home & Alternate England Rugby Kits

New kit.

Umbro has today unveiled the new England Rugby match day kit that will be worn by the England men’s and Red Roses teams, following the announcement that the global sports brand has become the Official Technical Kit Partner to England Rugby.

In addition to match day kit, Umbro will provide training wear and off-field kit for the teams as well as a full range of supporter wear for men, women and children. The kit goes on sale for supporters as of the 11th September 2020

Umbro joins England Rugby with nearly one hundred years of experience in the development of performance products that have been tried and tested at the elite level across sports – including football, motorsport and rugby. Umbro’s experience in rugby extends to previous support of the home nations, multiple clubs and the 1971 British & Irish Lions.

Anthony Little, Managing Director – Umbro, commented:

“We are hugely excited to finally unveil the new England Rugby kit. We know just how much this shirt means to the players and fans who proudly wear it. The demands of modern rugby mean our kit needs to be ready for the challenge, so we have taken great pride in pouring all of our experience into the development and testing of all products, working with elite players and teams at the very top of the sport.”

“Umbro has an unprecedented history in football, allowing us to bring a wealth of knowledge into the production of rugby kit at the elite level. The partnership with England Rugby is a natural step in our brand evolution, one that reconnects us with our early roots.”

Simon Massie-Taylor, Chief Commercial and Marketing Officer, England Rugby commented:

“We are delighted to kick-start this next chapter with Umbro as the Official Technical Kit Partner, with the launch of their first range of England Rugby kit ahead of our international fixtures this Autumn. Umbro has a rich heritage supporting English sport and share our dedication to high performance and innovation. We look forward to collaborating with them for many seasons to come.”

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