The RFU Could Be Set To Sell Twickenham Naming Rights

Twickenham remains the only national rugby stadium in Britain and Ireland to not have sold its naming rights.
The Aviva Stadium in Dublin, Principality Stadium in Wales and BT Murrayfield in Scotland have all been sold their naming rights in recent years to the highest bidder and it looks like the RFU may be about to follow suit.

Speaking to the Guardian, CEO of the RFU Ian Ritchie said that the union would be open to the move, if the right offer were on the table.

“There’s nothing specific at the moment. We haven’t had a proposal but you would look at it. All the money we get goes back into the game, so I certainly wouldn’t rule it out. It’s the nature of the beast.”

“You’ve got to make sure it’s the right deal,” Ritchie said. “There are some brand associations that would be more challenging than others. Wembley took the ‘in association with’ option, rather than simple naming rights. There’s a balance between that and maintaining the heritage and tradition. And, frankly, what’s the money on the table?”

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