The British & Irish Lions Documentary Will Be Extra Special Next Year As New Plans Announced
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Joint venture.
South African (SA) Rugby and the British and Irish Lions have announced some unique plans for a joint venture during the 2021 tour of South Africa that has us excited.
The Lions traditionally release an all-access, behind-the-scenes documentary shortly after the tour that is hugely popular every four-year cycle, creating everlasting moments that are regularly referenced.
But next year’s documentary is going to be like other with the Lions and SA Rugby set to team up and bring you inside both teams’ camps for the first time ever.
Cameras will capture the action as the Springboks look to old their own and the Lions invade with a series win top of their wishlist.
This Lions XV is only going to go down well in one country… 👀😬https://t.co/aj2p8dO8of
— RugbyLAD (@RugbyLAD7) July 16, 2020
“The creation of the joint venture is an important milestone on our journey towards next year’s series against the Lions,” said Jurie Roux, CEO of SA Rugby.
“Our partnership with the Lions is a good example of rugby’s northern and southern hemispheres working together to create greater benefits for both organisations.
Ben Calveley, the Lions managing director, added:
“We are pleased to announce the formation of our new joint venture with SA Rugby; the first time a Lions tour has been approached in this way. A Lions Tour is a global sporting event and its continued commercial growth over the last decade has made it clear that a more collaborative, efficient and optimised structure was needed.”
It was confirmed last week that the Lions tour would go ahead as originally scheduled despite the backlog in fixtures at the moment.
