South African Rugby set for multi-million dollar American investment deal


The South African Rugby Union (SARU) is on the verge of completing a multi-million dollar investment with American sports company Ackerley Partners, in a move that could take the Springboks and South African Rugby as a whole to even greater heights.

In a statement released by the Ackerley Sports Group (ASG) on Thursday, the company have confirmed that they are negotiating a bumper partnership agreement that will see them invest in South African rugby at all levels.

The money will be made available to support the professional game and will help grow the revenue base of the Springboks and SARU’s commercial activities.

ASG will invest in a Commercial Rights Corporation (CRC), which will hold all current and future revenue-generating assets of the Springboks and SARU. CRC will be majority-owned by SARU, with ASG taking a significant minority interest.

Sportica, a USA-based media outlet are reporting that Ackerley Partners is poised to invest $75 million (R1.4 billion) in the governing body SARU. SARU will be the majority owner of the new entity, while ASG will hold a roughly 20 percent stake, with a total business valuation of £300 million.

“We are excited to partner with a legendary global sports franchise like the Springboks,” said Ted Ackerley, Co-Founder of Ackerley Sports Group.

“Our collaboration will establish a worldwide expansion of the most iconic brand in rugby.

“This investment in the Springboks represents a unique opportunity for us to match the on-field success of the team with the resources needed to establish and sustain the franchise as a global powerhouse.

“We will bring decades of experience and passion for excellence with us while listening carefully to the people of South Africa to ensure that this team continues to reflect the history and culture of this amazing country.”

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