Pichot Reveals Serious Plans For The British & Irish Lions If He’s Elected World Rugby Boss

Worldwide.

Agustin Pichot has revealed plans to take the British and Irish Lions on a global scale if he is elected World Rugby chairman.

The former Argentina scrumhalf announced plans to go up against current chairman Bill Beaumont this month and has already announced a number of ambitious plans to grow the game.

Current the British and Irish Lions tour every four years to either South Africa, Australia and New Zealand with each team rotating in every 12 years.

But Pichot wants to see them visit the likes of North and South America in future tours.

Pichot said he’s a huge fan of the famous touring side and wants the brand to be used on a worldwide scale.

“People think I don’t like tradition, but I speak to Lions players like Brian O’Driscoll and it’s a great product,” Pichot told the Daily Mail.

“I love it. There is still room for the Lions. It is a traditional thing but we can still add a modern look to it.

“I would use the Lions on a more worldwide scale. I would like to see that brand travel even further.

“They would be very popular in North and South America but that’s a conversation to have with the CEO of the Lions.”