England Announce New Official Kit Partner – And It’s A Bizarre One
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England Rugby and Umbro have today announced a new four-year kit partnership, replacing Canterbury as official suppliers.
The English sports brand will be the Official Technical Kit Partner from 1st September 2020, when the double-diamond of Umbro will be worn by the England Men’s teams, Red Roses, Sevens and age-grade teams.
Umbro, who are renowned for being a brand associated with football, have not been involved with rugby for more than a decade.
Umbro are most famous for providing kit to the England football team before Nike took over in 2012. In the past, they’ve provided rugby kits for the likes of Ireland and Scotland but it has been a very long time since we’ve seen them in rugby.
Anthony Little, Managing Director, Umbro, commented:
“The partnership between Umbro and England Rugby from September is a seminal chapter in our history. The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”
“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”