Lions.

Canterbury has today unveiled the latest British & Irish Lions Pro jersey ahead of the Tour of South Africa in 2021, which celebrates the journey a player must undergo to reach the very top of the game, as well as those who have helped them get there.

With the Lions squad recognised as being made up of the best of the best, the iconic red jersey’s new design features a striking graphic on the shoulders, comprising a multitude of individual pieces which come together to form the image of a lion.

Symbolising the origins of the players and those who have helped them to reach the pinnacle of the game, each piece pays homage to every teammate, club coach, family member and friend who helped them along the way.

To help launch the kit, Canterbury enlisted the help of players and staff at Moseley Rugby Club to create a series of striking images. The Birmingham-based club was chosen as it is one of the oldest Lions Origin Clubs – an initiative which honours teams who have developed Lions players and allows them to proudly wear a celebratory badge on their kits – having first produced Lion #50, Fred Byrne, who toured South Africa in 1896.

Today’s announcement also kicks off Canterbury’s #MadeFromAll campaign which celebrates the rugby community and aims to highlight some of the game-changing stories from players of Lions Origin Clubs across the UK and Ireland.

As part of the campaign, over the coming weeks and months, Canterbury will release a series of videos which showcases rugby players from across the four home unions and explores the impact that rugby and the rugby community has had on their lives.