Another Premiership Club Could Be Set To Join Bristol In Changing Their Name
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Lions.
Newly-promoted Bristol shocked the rugby world this week with the news that they will be rebranding as the ‘Bristol Bears’, with a new club crest and kit to go along with it.
It’s been met with mixed emotions, but at the end of the day – it’s a smart business decision. The new brand is much more marketable, especially in the USA – a market Premiership Rugby is trying to utilise as much a possible.
But will more clubs follow suit? We’ve already got the likes of the Sale Sharks, Leicester Tigers, Newcastle Falcons and the Exeter Chiefs to name a few. And now we could be about to introduced the Gloucester Lions.
Gloucester Rugby are currently exploring the idea of changing their club badge, having filed a number of trademarks. They have made three trademark applications with the UK Intellectual Property Office.
![](https://i1.wp.com/rugbylad.ie/wp-content/uploads/2018/04/Gloucester-Logo.jpg?resize=500%2C483)
Gloucester’s current crest.
They currently have two Lions on their current club crest which was introduced in 2005, but the new designs seem to feature a Lion much more prominently, and hints at a ‘Bristol Bears’ style rebranding.
Have a look at the three proposals below. Which is your favourite? Would you like to see Gloucester rebrand as the Lions?
![](https://rugbylad.ie/wp-content/uploads/2019/02/line.jpg)