Twickenham Stadium is no more as RFU make huge announcement
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No more.
Allianz and the Rugby Football Union (RFU) have today announced the next step in their partnership, as the insurer extends its support for rugby by making a significant, long-term investment in the English game.
As part of this agreement, the home of England Rugby, Twickenham, will become ‘Allianz Stadium’ from September.
The iconic 82,000-seater stadium hosts England internationals, high-profile domestic rugby matches, community rugby events, and others, as well as staging world-leading concerts in recent years including The Rolling Stones, Rihanna, and U2.
The stadium sponsorship is the eighth of its kind for Allianz, which welcomes Twickenham into a family of world-class stadia around the globe. The Allianz Stadium will join celebrated venues such as Allianz Arena in Munich, Allianz Parque in São Paulo, and the recently reopened state-of-the-art multi-purpose venue in Sydney.
RFU CEO, Bill Sweeney, says:
“We’re really pleased to be expanding our partnership with Allianz, enabling further investment into the community and professional game. This is an opportunity to celebrate our stadium’s proud legacy while developing it for the future. This partnership will support us in moving the game in a direction which serves all rugby, from minis to the elites, from club coaches to our national coaches, and everything in between.
“Over the coming years, the RFU and Allianz will work together to enhance visitor experiences and provide fans and local community with the best possible match day and event experiences.
“As we head towards hosting the Women’s Rugby World Cup in 2025 it is entirely fitting that the first game to be played at the newly named Allianz Stadium will be the Red Roses versus New Zealand on 14 September.”
England men’s player, Anthony Watson says:
“Innovative deals like this are important in moving rugby on. The investment, not only in the professional side but also for the community game, is so important and will hopefully get more people active, playing the sport, enjoying the sport and watching the sport.”
