Sold.

Munster Rugby have today announced a new partnership with Virgin Media, which will see the province’s Cork home, Musgrave Park, renamed as Virgin Media Park. The new naming rights sponsorship deal begins today and will run for five years.

As part of the agreement, Virgin Media will have total and exclusive ground naming rights, along with extensive branding at the venue.

Virgin Media will also become the telecommunications and broadband sponsor of Munster Rugby, providing full-fibre connectivity both to Virgin Media Park in Cork and Thomond Park in Limerick.

Virgin Media Park is one of the busiest sports venues in the country, hosting selected Munster senior men’s games in the BKT United Rugby Championship, Munster senior women’s Interprovincial Championship fixtures, as well as home games for the Ireland women’s senior team, the Ireland men’s U20 team, plus multiple club and school matches, and other sports.

The venue is also well known for its series of annual summer concerts, which will take place again this summer.

Ian Flanagan, CEO of Munster Rugby, said:

“We are delighted to announce this new partnership with Virgin Media. Given how special Musgrave Park is, and the meaning it has to Munster Rugby and our community in Cork, we feel the new link between the venue and Virgin Media will work really well.

“We look forward to working with Virgin Media on maximising what we do at this iconic rugby, sports and community venue over the coming years.”