Made of more.

A new GUINNESS advertising campaign, following the emotional story of two Welsh brothers and their journey to watch the Six Nations, will air for the first time in Ireland and the UK today. The new ad release titled ‘The Purse’ marks the beginning of the GUINNESS Six Nations Championship.

“The Purse” tells the real-life story of two brothers, David and Gareth Rees and their late-mother, Olive, who left them her inheritance under the condition they used it to follow the Welsh rugby side play the game that she loved.

The film, starring David and Gareth Rees themselves, champions Olive’s life-long passion for the game, as she is captured cheering in the stands, supporting her beloved Wales rugby team and making friends along the way.

In a bid to carry out their mother’s wishes, the film follows the brothers as they travel across Europe following the Welsh side for the Six Nations championship. To honour her spirit, the brothers use their late-mother’s favourite Welsh dragon purse as a kitty for matchdays, so she is with them wherever they go. Win, lose or draw, the brothers raise a pint of GUINNESS stout in her honour at the game and continue her legacy by making friends with fellow fans of the game from around the world.

‘The Purse” is the latest instalment of the GUINNESS ‘Made of More’ series and is the latest rugby ad from the brand. From “Shane Williams” (2014) to “Gareth Thomas” (2015), GUINNESS’ brand’s previous rugby adverts have focused on players of character, while “The Purse”, is a story of, and for, the fans.

Have a watch below. Absolutely brilliant.