Canterbury Launches ‘Be Part Of It’ Campaign Ahead Of 2019 Rugby World Cup
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Be part of it.
Rugby kit supplier and manufacturer Canterbury has launched its ‘Be Part Of It’ campaign to bring together rugby fans across the world ahead of the 2019 Rugby World Cup.
The campaign demonstrates the brand’s belief that rugby welcomes everybody. Featuring more than 40 elite players from six teams and 30 real rugby fans, it has been designed to represent the coming together of on-field players and the community of fans off the pitch.
Imagery from the campaign features montages of players and fans together from each of the six Canterbury-sponsored teams competing at the 2019 Rugby World Cup: England, Ireland, Japan, Georgia, Canada and USA; as well as its brand ambassadors, Robbie Henshaw and Justin Tipuric and represents Canterbury having more teams in Japan than any other brand. As well as those teams, Canterbury are also official sports apparel supplier to the tournament, with fans wearing official Rugby World Cup merchandise, as well as volunteer and referee kit.
Canterbury’s ‘Be Part Of It’ campaign will be rolled out across the country with responsive large format digital out of home advertising, printed and digital six sheets and inclusion in national print titles, along with support across social media. The campaign will also feature exclusive content across the UK in partner retail accounts
Charlotte Cox, brand director at Canterbury, said:
“It’s great to launch this campaign in the run-up to the 2019 Rugby World Cup as a way of celebrating the coming together of rugby fans across the world. As a brand, we’re driven to promote togetherness in sport, and the new campaign and upcoming tournament is the perfect platform to do just that. ‘Be Part Of It’ celebrates everything that’s great about the game, and will hopefully inspire fans from across the world to get involved, support their team and celebrate the sport.”
‘Be Part Of It’ officially launched on Monday 9th September and will feature prominently throughout the 2019 Rugby World Cup period, which kicks off on Friday 20th September.
The campaign will also incorporate Canterbury’s ‘Be Part Of Good’ initiative, in which Canterbury will donate up to 350 new kits to schools across the country to get more kids playing rugby. Social media users can unlock donated kits by tagging @CanterburyNZ and using #BePartOfGood on their posts.
A running total of kits donated so far can be seen at http://www.canterbury.com/BePartOfGood
To see the ‘Be Part Of It’ campaign and for further information, please visit www.canterbury.com.