British & Irish Lions Announce New Kit Sponsorship Deal
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Canterbury have beaten out early favourites Under Armour in a deal to kit out the Lions on their 2017 tour to New Zealand.
Earlier this year, adidas confirmed that they were ending their 18-year association with the Lions – one that began on the successful tour to South Africa and concluded with the winning series against Australia.
Excited to announce we are the Official Apparel Partner to @lionsofficial for the 2017 tour #CommittedToTheGame pic.twitter.com/NaKMCCeDAe
— Canterbury (@canterburyNZ) November 5, 2015
