British & Irish Lions Announce New Kit Sponsorship Deal
Latest posts by Will Matthews (see all)
- Leinster & Ireland star joins Premiership side on loan deal - December 31, 2024
- Bad news for Craig Casey and more as Munster Rugby issue squad update - December 16, 2024
- Irish Rugby post cryptic contract signing that has everyone talking - December 15, 2024
Canterbury have beaten out early favourites Under Armour in a deal to kit out the Lions on their 2017 tour to New Zealand.
Earlier this year, adidas confirmed that they were ending their 18-year association with the Lions – one that began on the successful tour to South Africa and concluded with the winning series against Australia.
Excited to announce we are the Official Apparel Partner to @lionsofficial for the 2017 tour #CommittedToTheGame pic.twitter.com/NaKMCCeDAe
— Canterbury (@canterburyNZ) November 5, 2015
