Unified.

Six Nations has confirmed that its member unions have agreed to unify their media rights ahead of the expected investment into the championship by private equity company CVC – a move that could ultimately lead to broadcast rights going to paid subscription.

From next season, all six Unions and Federations will be unifying the operations and media rights of the Women’s Six Nations, the U20 Six Nations, respective Autumn Internationals and other international tests alongside the Men’s Guinness Six Nations.

Formal engagements for media rights in the UK and Italy will commence shortly with other engagements involving other territories to follow in due course.

CVC is set to buy a 15% share in the Six Nations for around £300 million with the investment firm exploring the idea of selling the broadcast rights to the highest bidder and removing the majority of these games from terrestrial television.

Ben Morel, CEO Six Nations commented,

“By working closely together and ensuring a combined approach to our overall operations and harmonising of our media rights, the Six Nations will be able to accelerate the development of the game.

“In doing so, we will remain true to our heritage while looking to attract and reach new audiences. This has been one of our key strategic priorities for some time and we are very pleased to make today’s announcement.”